Milk, Butter, Tuscan Vacation. Would You Buy a Foodie Trip from Whole Foods?

The grocery retailer has branched out into the tourism industry, offering foodie travel packages through its travel company Whole Journeys

Planning a big vacation for 2013 – or just fantasizing about one? If you’re into food and love to travel, Whole Foods is hoping you’ll let them do the planning for you. Last month, the company launched Whole Journeys, which offers food-centric tours to destinations including China, Italy, France and Spain.

The trips, which are led by Kathy Dragon, a tour guide with 20 years of experience, include cooking classes (like cheese making in La Dolce Dolomites, Italy), guided tours of markets, farms and wineries and “active excursions” like hiking and white-water rafting. Groups are capped at 16 travelers for an intimate experience.

Itineraries can be booked now; departures begin in April 2013. Like most things at Whole Foods, the price tag isn’t cheap: tours, which run from five days to two weeks, generally cost between $3,000 and $4,500 per person and include everything but airfares.

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