Who's That Girl? Kelly Osbourne Stars in Madonna's Material Girl Campaign

The fashion host shows off her new shape in the spring collection

First, she entered the red-carpet ring with Joan Rivers on E!'s Fashion Police. Now, Kelly Osbourne is showing off her svelte figure in the upcoming Material Girl spring campaign, which will debut in magazines, stores and online in April.

It seems totally appropriate that the queen of pop would pluck her clothing line's next spokesmodel from another rock-n-roll clan. The actress, musician and famous offspring replaces the brand's first face (and ubiquitous flasher) Taylor Momsen.

"Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love," said Madonna. And, like most of us, Kelly considers the musician mom a major fashion influence. "I take so much of my style from Madonna in the 80s and I really admire how Lola dresses and that she stays true to herself."

This season's campaign and collection, which features apparel, accessories and footwear designed by the original Material Girl and her daughter, plays up Madonna's roots. Inspired by the East Village in New York City, the sweet-but-not-cavity-inducing duds include anklet socks paired with heels, denim jackets and floral dresses. And will give you the urge to add Suddenly Seeking Susan to your Netflix queue.

Material Girl is available exclusively at Macy's and Macys.com.

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