Why Everyone's Watching 'Duck Dynasty,' Summed Up in One Clip

The bearded brothers of the Robertson family are so popular, Louisiana politicians wanted Willie to run for office!

If you're not planning on catching the fourth season premiere of Duck Dynasty (A&E, Wednesday at 10 p.m. ET), this sneak peek ought to change your mind:






And you thought a game of Battleship couldn't be TV comedy fodder! Never underestimate the Robertson family -- the proprietors of a Louisiana duck call business whose quirky show is the second most-watched series in all of cable (behind The Walking Dead). Theirs may not be the first-ever show about nothing, but they certainly know how to make "nothing" funny.

Admittedly, this so-called "reality" show is too clever not to be scripted -- at least to a certain extent. But no one cares that the wedding vow renewal storyline was probably cooked up in a conference room, and not in Willie Robertson's posh, marble counter-lined kitchen. (The eye candy of the family's homes is certainly one of the reasons that so many women enjoy this show. The brothers' reflexive deferment to their wives is another.) 

Even as the men recoil in eyebrow-popping terror at the notion of mounting a wedding, this family has a calm energy that soothes the nerves. No wonder some Republican politicians have allegedly shown interest in having Willie (a conservative who supports the Second Amendment) run for public office -- specifically the congressional seat held by the retiring Rep. Rodney Alexander of Louisiana.

Willie himself slapped down the rumors of a congressional bid while appearing on Fox News' The Five. "I heard today that I was doing that," he said. But then he added that he's "kind of busy right now."

For one thing, he needs to practice his Battleship strategy. 

Jennifer Graham Kizer is an Atlanta-based writer who covers pop culture and watches too much TV. Luckily, iVillage gives her an excuse to watch even more. Follow her on Google+.

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