Photo Credit: Holly Farrell/ABC
The British are coming... to revolutionize the way our kids eat! Famed British chef and healthy food crusader Jamie Oliver is giving "the fattest and unhealthiest city in America" (that's you, Huntington, West Virginia) a Big Mac makeover, courtesy of Jamie Oliver's Food Revolution, a new 6-week ABC reality series starting March 26.
This is a food fight against food itself, especially targeting the fatty stuff to which so many American kids are addicted. (That's you, Mr. Pringle, Ronald McDonald, and Suzy Q).
Huntington received its ignominious title from the Associated Press in 2008. Oliver's twist: using local resources to improve what, how, and how much these young Mountain Staters are eating.
"I want to prove that turning around the epidemic of obesity and bad health doesn't have to be boring or dull in the slightest," Oliver says. "Wonderful stories will unfold in Huntington, and hopefully this will inspire the rest of the States."
The rest of the U.S. could use it. A study released just this week shows that childhood obesity is more serious than ever.
At first glance, the show comes off as the foodie version of The Biggest Loser, but watch the trailer. You'll see a gutsy Brit trying to save lives, and a town responding as if he's trying to ram universal health care down their throat instead of nutrition. Oliver's not just fighting unhealthy behavior, but complete ignorance.
In one scene, Oliver shows a group of kids the disgusting mess of chicken parts, binders, and fillers that go into a classic "chicken nugget," thinking it'll turn their stomachs. But to his shock and sadness, it doesn't deter them whatsoever.
Will Oliver be able to battle burgers, bulges, bullying DJs, and local bureaucracies? Can he entertain American audiences accustomed to quick-fix TV transformations? Time will tell -- six weeks to be exact. But even naysayers give him an A for effort. (He'd probably prefer the A for Apple.)