iVillage - What are advertiser links?
YAHOO! Search Marketing

Advertiser links are provided through Yahoo! Search Marketing. Yahoo!'s contextual advertising products pair listings with related content on iVillage article pages, section fronts, and newsletters. The listings are determined by the relevance of keywords, which advertisers bid on, to the content of the specific iVillage page. For additional information on becoming a Yahoo! advertiser and to learn more about how business listings are distributed on iVillage and other top Web sites, please visit Yahoo! Search Marketing.