Photo Credit: Courtesy of ABC
Who says TV network execs don't have a sense of humor? The top dogs at CBS might be frustrated by ABC's latest, blatantly derivative reality show, but its marketing folks aren't above poking fun at the situation.
After a judge denied its attempt to halt production of ABC's The Glass House, which CBS says is a rip-off of Big Brother, it issued a tongue-in-cheek press release announcing its own copycat show.
Piggybacking on the success of ABC's Dancing with the Stars, the CBS press release declared the arrival of "an exciting, ground-breaking and completely original new reality program" called Dancing on The Stars.
According to the release, "the dazzling new show will be broadcast live from the Hollywood Forever Cemetery, and will feature moderately famous and sort of well-known people you almost recognize competing for big prizes by dancing on the graves of some of Hollywood’s most iconic and well-beloved stars of stage and screen."
The release goes on to quote "a CBS spokesperson" who assures readers that "this very creative enterprise will bring a new sense of energy and fun that's totally unlike anything anywhere else, honest." Said spokesperson also wraps up with this priceless zinger:
“Given the current creative and legal environment in the reality programming business, we’re sure nobody will have any problem with this title or our upcoming half-hour comedy for primetime, Postmodern Family."
It's a clever ruse, but let's be fair: The "current creative and legal environment" works for CBS, too. Anyone remember Ghost Whisperer? That was CBS's take on NBC's Medium, one of many derivative shows the network has pushed on the viewing public over the years. And in that case, the rip-off show performed pretty well, achieving a five-year run. Is CBS throwing stones?
In any case, we love the creative use of a press release, so we'll give CBS a thumbs up for their efforts!